Why this website is in the top 1% of content creators
In 2001, Phil created a marketing agency that continues to help businesses of any size, industry, and budget. Including ours.
And he hasn’t quit his day job.
It started nearly 30 years ago when Phil picked up a massive book on HTML* and read it cover to cover, kicking off a decades-long career in website design and development. Since then, that little business he started (Distilll) has created more than 2,000 websites, employed hundreds of professionals, and helped hundreds of business owners.
* HyperText Markup Language: the standard markup language for documents designed to be displayed in a web browser.
His approach is simple: a website should never be treated as an expense (always as a revenue-generating asset).
Every website designed and developed by Distill over the years has been strategically architected to earn more money than it cost to build, regardless of the business’s industry. Even this website, which could easily be nothing more than a travel blog or family biography (as most creator sites are), continues to incorporate money-making features that help fund our travel lifestyle:
- Commissions earned from sales generated through our Stuff We Love collection
- Revenue earned from sales of ABC branded merch
- Commissions and benefits earned by sharing our experiences with travel clubs like Inspirato and Anantara
- Ad revenue generated by driving traffic to our YouTube channel
- Sponsorship nurturing with an online media kit for potential advertisers
- Commissions earned from travel insurance referrals
- In-kind revenue generated by sharing our online school experiences
- A growing email list through the offer of free downloads, giveaways, and behind-the-scenes information
- Even this page itself drives new business to Distill
Real brand experience behind every website launch.
Jamba Juice
Arguably Jamba’s most compelling website ever, this animated property combined the brand’s whimsy with all the information a customer could need and was featured by Adobe as their Site of the Day.
Jimmy John’s
As part of a 12-month campaign that Jimmy paid us $1.1M for, this website leveraged social media and list-building to collect entries for a 6-figure prize giveaway.
Opera Colorado
As one of the top performing arts websites in the US, this asset facilitated online ticket sales, donations, and paid memberships to more than cover the cost of the build.
Ale House
As just one of our many successes with the Anheuser-Busch and Molson-Coors brands, this microsite featured the micro-brew pub as one of the many assets of Breckenridge Brewery.
“If you think of your agency’s fees as an expense, you’re probably working with the wrong agency. In the first 90 days following implementation of Distill’s proposed platform and strategy, we closed an average of 40 new loans per month—a 52% increase. The return on our investment is unquestionable.”
— Stephen Hagerman, Easy Street Capital
